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GUARANTEED HIGHEST PRICE
"Everybody's talking
about this exciting new concept!"
The newspapers, the mortgage companies, the
financial analysts, are all saying that we are experiencing record slow-down in
property sales. The
This along with a crisis in the mortgage
industry making it extremely difficult if not impossible
for borrowers with marginal credit to obtain a mortgage loan.
Does this mean that that your property can
not be sold? Absolutely not, but it
IS a buyer’s market and there is a lot of inventory to pick
from.
Does this mean you can do a great job for
yourself? Absolutely
not. A few years ago when the
market was hot and the supply of available homes was very limited, some sellers
were able to secure their own buyers.
About 10% on a national average, but historically, and verified by
recorded sales statistics, most of them gained no financial advantage from
doing all of the work themselves. Today,
the number of Sellers trying to “do it themselves” has tripled! But the number of available properties is 12 times higher! The number of buyers is 3 times smaller and due to the
fear that buyers have in today’s market, virtually all of them want the
security and protection afforded by
working with a licensed agent and company.
CLICK HERE FOR LATEST SHORT
SALE INFORMATION
Basic Economics 101, tells us that the best
way to get the highest price for a commodity is to expose it to as many potential buyers as possible,
so that the "free market system" that we enjoy in the
Ø
FACT Less than 11 % of homes in the past were sold without a real estate
professional. EVEN FEWER
TODAY!
Ø
FACT A FSBO
(for sale by owner) has thus eliminated 9 out of 10 possible buyers.
Ø
FACT A FSBO averages almost 10% lower net
proceeds than homes sold by professionals.
Ø
FACT
Discount
minimum service brokers, that
are even still in business, and FSBOs can't
and won't spend the time, effort, and money necessary to give your home the
world wide exposure it needs to GUARANTEE you the HIGHEST PRICE.
Ø
FACT
An agent that comes to solicit a listing and tells you that they already
have several potential buyers, already has an "Agent/Client"
relationship with those buyers, and therefore can NOT get you the highest
price, because they are
already obligated under Florida law to get "their Buyer" the LOWEST
PRICE.
Ø
FACT A home that is not priced correctly and
presents itself well, will not sell.
Ø
FACT
Many Sellers
in today’s market are offering huge bonuses to selling agents and huge
incentives to the buyers. Perhaps you’ve
seen the ads on TV where one builder will deliver each home with a Mini Cooper
automobile in the garage as part of the deal.
NOTE: Someone had to pay for the
car. The car dealer did not give
them to the builder free. The price of
the home was increased to cover the car, so in effect, that home buyer just took out a 30 year
car loan, on the part of the price that paid for the car. Not the most brilliant way to buy a new car,
in my opinion.
Ø FACT Everyone wins when the price is reduced instead of building extra
things into the price. The Seller’s
commission is lower. The transfer taxes
to the County are lower. The title
insurance premium is lower, and next year the assessed value for tax purposes
will be lower. Which makes it a more attractive property for a smart Buyer.
Going back to Economics 101
for a moment, think back to the last time you went to a garage or yard
sale. Do you recall seeing any items
that were "brand new" still in the box. The reason they were being sold is not
important. What's important is that the
item might still have a $25 price sticker from the store, but is tagged at the
yard sale for only $10. Why?
They may only get 50 or 100
people to come to the sale. And there
may be only 1 or 2 that are even interested in that item. Simply said, they are not exposing their
product to the maximum number of potential qualified, interested, buyers during
the limited time of the sale. One might
also ask themselves why the first people to arrive at these sales, at the crack
of dawn, are often professional antique dealers or professional collectors.
Why can the department store
get $25 for the same item? They made the
commitment to advertise and promote in the Sunday paper with a picture of the
item, and paid the newspaper a small fortune to deliver their ad to half a million possible buyers,
that's why. They put the item in their online website store too.
------------------------------------------
Let's move on to Economics
201 for a moment. Let's say we are in
the golf ball business, and golf balls cost us $10 a dozen. We can put a little sign in our front yard
offering the limited number of people that drive by the opportunity to buy the
golf balls for $12 per dozen and make a 20% profit.
OR
We could make a deal with
the professional golf shop and let them sell the golf balls for $15 per
dozen. They charge a 10% commission of
$1.50 and we end up with a net profit of $3.50 per dozen or 35% profit. And, they did all the work!
Yet there will always be a
few that would rather not pay the professional the commission and be happy with
just their 20% profit because that gave the Buyer a better deal.
-------------------------------------------
Back to Real Estate.............
There will always be a few people who want to "do it
themselves" or use a minimal service "help you do it yourself"
broker. The professionals will never get
100% of the Sellers. Some Sellers will give up 10% of
their profit in order to save 6% to 7% in professional fees. But they will sleep better at night knowing
that they made a better deal for the Buyer than they made for themselves. Do
the math.
The late night TV "real estate seminar gurus" that sell
video courses from $300 to $3000 to folks that want to get rich quick by
investing in real estate all have "ONE COMMON PIECE OF ADVICE" in their courses. "target sellers that are not represented by professionals!" Sort of like the way burglars target homes
that don’t have security systems. These get rich quick gurus know that most of the tricks and strategies that they teach will
not make it past the watchful eye of a trained and experienced broker, who is
representing you. In other words, it’s much easier to take unfair
advantage of a FSBO or an “almost FSBO”.
THE GUARANTEED HIGHEST PRICE – PLAN OUTLINE
Ø
DETERMINE
A TARGET PRICE –Supported by VERIFIED Data
Ø
FULL
MLS COVERAGE – within 24 hours to over 11,000 Agents
Ø
FULL
COOPERATION WITH ALL AGENTS
Ø
GENEROUS
COMMISSION TO ALL OTHER AGENTS
Ø
EASY
ACCESS FOR SHOWING TO ALL OTHER AGENTS
Ø
FULL
MEDIA BLITZ –within 72 hours
Ø
FULL
INTERNET SHOWCASE WEBSITE – within 48 hours – dedicated to only your home
Ø
CUSTOM
MADE YARD SIGN – with your website address 24 to 72 hours depending on sign co.
Ø
SPECIAL
CONTRACTS AND ADDENDUMS –for your protection
Ø
REVIEW
OF ALL CONTRACTS BEFORE ACCEPTANCE by the broker / instructor that taught the
Division of Real Estate approved 2 day “Contracts Course” .
Ø
COMPLETE REVIEW WITH YOU OF OUR
CONFIDENTIAL GUARANTEED HIGHEST PRICE MARKETING STRATEGY
There is certainly more to a real estate
transaction than a powerful marketing strategy and well prepared
contracts. While over 30 years of
personal experience is certainly important to the success of your transaction,
precise skills in contract preparation and negotiation is what will give you
that added extra when you receive your check at closing. Other areas where FSBOs and non-participating
discount brokers cause losses in bottom line cash are in their lack of
knowledge or failure to inform in topics such as Federal and State Fair Housing
laws and violations, Lead Based Paint Disclosures, Mold Disclosures and
Waivers, Condo and Homeowners Association documents and disclosures, Community
Development District special assessments, fees, and disclosures. (We know of a transaction from
June of last year where the Seller had a $9800.00 expense they didn’t expect
because their inexperienced agent didn’t read the contract, and missed an
important provision.) Every year
the legislature passes dozens of new laws effecting real estate transactions, real
estate loans, and real estate closings.
Have you been keeping track of them?
We have.
In fact, a new law passed in 2004,
requires a very simple one page disclosure for almost all homes built in the
last 20 years and several that were built prior to that. If this one little form is missing from your
transaction, the Buyer can walk away from the transaction at any time, even at
the closing table, and is entitled to a FULL refund of all earnest money paid. Imagine being put in that position. You are there at the closing and the buyer
decides to play the “I’m not going to close” strategy. Your furniture is already on the truck
(Thousands of dollars), your utilities are already turned off, your mail
forwarded, a lease signed on a new place, or a closing scheduled for later the
same day for a purchase of a replacement home.
There’s a reason
people don’t do their own dental work, set their own broken bones, or defend
themselves in court, in this day and age.
Your real estate
transaction is far too important and the dollar amounts at stake are far too
great to trust the process to amateurs or inexperienced people.
In a typical
transaction the Realtor performs over 200 separate tasks, a few of which we
have mentioned here. A full list is
available on our website: http://www.jscottjones.com
Call us today
for a no obligation consultation.
J Scott Jones GRI reMBA CREX J SCOTT JONES
REALTORS – estab. 1982
REALTOR – Broker
– Instructor
407-629-1707
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